A Guide to Social Media for Dentists The number of venues for marketing a business or a brand has grown exponentially, yet experts still agree that the most reliable form of advertising is word-of-mouth. People will trust the recommendations of the people they already know far more often than they will trust an ad on … Continue Reading »
When it comes to dentistry with a large investment at stake, it’s common for patients to reflect on treatment options and even to get second opinions — but, in the end, not select the least expensive dentistry. Why? It’s not about the fee as much it is about the value-to-fee ratio. So, just what … Continue Reading »
There’s nothing like a friendly smile to get the day going, and today patients and volunteers from across Florida experienced countless smiles and priceless moments. Above, Dr. Reza Iranmanesh greeted volunteers with zeal. FLA-MOM, a Large Undertaking. At 5:00 am, I entered the Martin Luther King entrance to the Florida State Fairgrounds in Tampa … Continue Reading »
By Susan Kulakowski Some dental practices have six broken appointments a month and others six a day! There can be a beautifully engineered schedule first thing in the morning and several phone calls later the schedule has fallen apart. 5 REASONS FOR BROKEN DENTAL APPOINTMENTS 1. Lack of Communication Regarding the Importance of the Next Appointment … Continue Reading »
You may now order Profitable Niches in General Dentistry by Amol Nirgudkar. Amol Nirgudkar’s book (in both print and e-book form) provides dentists with reasons and clear, proven strategies for envisioning, training, equipping, promoting and delivering a number of special niche services within their general dentistry practice: *Cosmetic Dentistry *Dental Sleep Medicine *CEREC … Continue Reading »
By Susan Kulakowski, Director of Dental Practice Acceptance Encourage your clinical team to set the stage for case acceptance through “third party selling.” The sun rises and sets on great clinical assistants who are three steps ahead of the doctor, always properly set up and never leaving the treatment room for a forgotten instrument or … Continue Reading »
It’s the month we celebrate love, and just off the heels of Valentine’s Day, I thought I should think about the tendency of dentists to fall out of love with their profession. Being of the positive mindset, my thoughts kept trending towards wanting to answer the question: “How can dentists stay passionate about their … Continue Reading »
This week, Dentist Profit Systems’ CEO, Amol Nirgudkar, CPA, CGMA peppered followers with posts about branding your business with exceptional experiences and emotional appeals. In my favorite, he said, “Business innovation is not limited to offering new services or products but also about offering what you do in distinctively creative and personalized ways. You are … Continue Reading »
When dentists have a healthy respect for their dentistry and the fees that will provide excellent patient care: 1 They consistently offer the best dentistry to all patients. 2 Their staff members actively promote optimal dentistry. 3 They have a patient base filled with individuals who want the finest dentistry … Continue Reading »
In December 2013’s issue of Harvard Business Review, Robert Huckman (professor at Harvard Business School) and Bradley Staats (associate professor at the University of North Carolina), reviewed studies on the benefits of keeping teams intact to optimize performance and the probability of highest success. They reported that even though managers understand intuitively that team … Continue Reading »
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