By Guest Blogger M. William (Bill) Lockard, Jr., DDS, author of The Exceptional Dental Practice – Why Good isn’t Good Enough “Good is the enemy of great.” ― Jim Collins “The exceptional dental practice is based on values with a purpose driven-vision to create a life of meaningful service by helping people improve their quality … Continue Reading »
We think of Search Engine Optimization (SEO) for dentists differently in 2014 than we did in 2012 or even at the beginning 0f 2013. More than ever, a healthy online presence is a priority for any growing dental practice. This is because 98% of consumers use on-line searches to research local services and their … Continue Reading »
A lot of dental practice websites are changing. They are moving away from dark backgrounds and static content into mobile-ready formats with changing promotions, news briefs and images. A growing number have WordPress blogs associated with them, and dentists are using these blogs and their website pages to showcase knowledge, opinions, explainer videos, personality, and … Continue Reading »
A Guide to Social Media for Dentists The number of venues for marketing a business or a brand has grown exponentially, yet experts still agree that the most reliable form of advertising is word-of-mouth. People will trust the recommendations of the people they already know far more often than they will trust an ad on … Continue Reading »
You may now order Profitable Niches in General Dentistry by Amol Nirgudkar. Amol Nirgudkar’s book (in both print and e-book form) provides dentists with reasons and clear, proven strategies for envisioning, training, equipping, promoting and delivering a number of special niche services within their general dentistry practice: *Cosmetic Dentistry *Dental Sleep Medicine *CEREC … Continue Reading »
This week, Dentist Profit Systems’ CEO, Amol Nirgudkar, CPA, CGMA peppered followers with posts about branding your business with exceptional experiences and emotional appeals. In my favorite, he said, “Business innovation is not limited to offering new services or products but also about offering what you do in distinctively creative and personalized ways. You are … Continue Reading »
When dentists have a healthy respect for their dentistry and the fees that will provide excellent patient care: 1 They consistently offer the best dentistry to all patients. 2 Their staff members actively promote optimal dentistry. 3 They have a patient base filled with individuals who want the finest dentistry … Continue Reading »
If you’re like most dentists, you have a list of dental marketing goals for the coming year, and your goals are the outcomes you want to see— not the specifics of how you will do the marketing. If you are like many, you assign your dental marketing to a staff member and ask your … Continue Reading »
Establishing Your Personal Brand Manufacturers who market specific, physical goods – shoes, refrigerators, soft drinks, children’s toys — invest a great deal of time and money into product development, since those products will help to develop and reinforce the company’s brand. Personal branding presents a similar set of challenges in an altogether different framework. How … Continue Reading »
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