A Guide to Dentist SEO in May 2014

Dental SEO

We think of Search Engine Optimization (SEO) for dentists differently in 2014 than we did in 2012 or even at the beginning 0f 2013.   More than ever, a healthy online presence is a priority for any growing dental practice. This is because 98% of consumers use on-line searches to research local services and their … Continue Reading »

A Guide to Social Media for Dentists

A Guide to Social Media for Dentists The number of venues for marketing a business or a brand has grown exponentially, yet experts still agree that the most reliable form of advertising is word-of-mouth. People will trust the recommendations of the people they already know far more often than they will trust an ad on … Continue Reading »

Profitable Niches in General Dentistry

You may now order Profitable Niches in General Dentistry  by Amol Nirgudkar.   Amol Nirgudkar’s book (in both print and e-book form) provides dentists with reasons and clear, proven strategies for envisioning, training, equipping, promoting and delivering a number of special niche services within their general dentistry practice:   *Cosmetic Dentistry *Dental Sleep Medicine *CEREC … Continue Reading »

Old Wisdom, New Marketing

This week, Dentist Profit Systems’ CEO, Amol Nirgudkar, CPA, CGMA peppered followers with posts about branding your business with exceptional experiences and emotional appeals. In my favorite, he said, “Business innovation is not limited to offering new services or products but also about offering what you do in distinctively creative and personalized ways. You are … Continue Reading »

What are your 9 dental marketing goals for 2014?

If you’re like most dentists, you have a list of dental marketing goals for the coming year, and your goals are the outcomes you want to see— not the specifics of how you will do the marketing.   If you are like many, you assign your dental marketing to a staff member and ask your … Continue Reading »

Google’s Hummingbird Changes Dentist SEO

Dentist SEO and Google’s Hummingbird Google’s latest search engine algorithm, Hummingbird, changes the game plan for search engine optimization (Dentist SEO). With the goal of answering the question you have in mind, Hummingbird approaches queries in a new and intelligent way. To do this, it looks at the combinations of phrases you use and intelligently … Continue Reading »