By Guest Blogger Richard A. Green, DDS, MBA, Director Emeritus of the Business Systems Development Department of The Pankey Institute, (Rich@EverGreenConsultingGroup.com) This begins a series of articles presented by guest bloggers with your development as a standout Artisan Dentist in mind. Creating learning moments for your dental patients will advance their … Continue Reading »
The Gifts Dentists Should Give to Increase their Value
When it comes to dentistry with a large investment at stake, it’s common for patients to reflect on treatment options and even to get second opinions — but, in the end, not select the least expensive dentistry. Why? It’s not about the fee as much it is about the value-to-fee ratio. So, just what … Continue Reading »
Is Your Clinical Team Setting the Stage for Case Acceptance?
By Susan Kulakowski, Director of Dental Practice Acceptance Encourage your clinical team to set the stage for case acceptance through “third party selling.” The sun rises and sets on great clinical assistants who are three steps ahead of the doctor, always properly set up and never leaving the treatment room for a forgotten instrument or … Continue Reading »
Old Wisdom, New Marketing
This week, Dentist Profit Systems’ CEO, Amol Nirgudkar, CPA, CGMA peppered followers with posts about branding your business with exceptional experiences and emotional appeals. In my favorite, he said, “Business innovation is not limited to offering new services or products but also about offering what you do in distinctively creative and personalized ways. You are … Continue Reading »
Is the Conversation in Your Dental Practice Setting the Stage for Case Acceptance?
By Susan Kulakowski, Director of Practice Enhancement Is the conversation in your dental practice setting the stage for case acceptance? Observations of dental practices indicate that most conversations between team members and patients are 75% social and 25% educational. Reverse that, and “magical” things begin to happen. It is important to make patients feel … Continue Reading »