Blogging Live from Booth 1446 of the 2015 Yankee Dental Congress at the Boston Convention Center about Best Practices for Improving Call Conversion and Seating New Patients Now that the rich Dentist Profit Systems “dentist branding and marketing ecosystem” is driving new patients to inquire about your distinctive services, the right response from your … Continue Reading »
DEO—Dentist Exposure Optimization We think of Search Engine Optimization (SEO) for dentists differently in 2015 than we did in 2013 or even at the beginning 0f 2014. In fact, we now think in terms of DEO—Dentist Exposure Optimization. More than ever, a healthy online presence and a story about you and your practice is … Continue Reading »
By Guest Blogger M. William (Bill) Lockard, Jr., DDS, author of The Exceptional Dental Practice – Why Good isn’t Good Enough “Good is the enemy of great.” ― Jim Collins “The exceptional dental practice is based on values with a purpose driven-vision to create a life of meaningful service by helping people improve their quality … Continue Reading »
By Guest Blogger Richard A. Green, DDS, MBA, Director Emeritus of the Business Systems Development Department of The Pankey Institute, (Rich@EverGreenConsultingGroup.com) This begins a series of articles presented by guest bloggers with your development as a standout Artisan Dentist in mind. Creating learning moments for your dental patients will advance their … Continue Reading »
A lot of dental practice websites are changing. They are moving away from dark backgrounds and static content into mobile-ready formats with changing promotions, news briefs and images. A growing number have WordPress blogs associated with them, and dentists are using these blogs and their website pages to showcase knowledge, opinions, explainer videos, personality, and … Continue Reading »
You may now order Profitable Niches in General Dentistry by Amol Nirgudkar. Amol Nirgudkar’s book (in both print and e-book form) provides dentists with reasons and clear, proven strategies for envisioning, training, equipping, promoting and delivering a number of special niche services within their general dentistry practice: *Cosmetic Dentistry *Dental Sleep Medicine *CEREC … Continue Reading »
When dentists have a healthy respect for their dentistry and the fees that will provide excellent patient care: 1 They consistently offer the best dentistry to all patients. 2 Their staff members actively promote optimal dentistry. 3 They have a patient base filled with individuals who want the finest dentistry … Continue Reading »
If you’re like most dentists, you have a list of dental marketing goals for the coming year, and your goals are the outcomes you want to see— not the specifics of how you will do the marketing. If you are like many, you assign your dental marketing to a staff member and ask your … Continue Reading »
Dentist SEO and Google’s Hummingbird Google’s latest search engine algorithm, Hummingbird, changes the game plan for search engine optimization (Dentist SEO). With the goal of answering the question you have in mind, Hummingbird approaches queries in a new and intelligent way. To do this, it looks at the combinations of phrases you use and intelligently … Continue Reading »
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