A Guide to Social Media for Dentists The number of venues for marketing a business or a brand has grown exponentially, yet experts still agree that the most reliable form of advertising is word-of-mouth. People will trust the recommendations of the people they already know far more often than they will trust an ad on … Continue Reading »
Is Your Clinical Team Setting the Stage for Case Acceptance?
By Susan Kulakowski, Director of Dental Practice Acceptance Encourage your clinical team to set the stage for case acceptance through “third party selling.” The sun rises and sets on great clinical assistants who are three steps ahead of the doctor, always properly set up and never leaving the treatment room for a forgotten instrument or … Continue Reading »
What are your 9 dental marketing goals for 2014?
If you’re like most dentists, you have a list of dental marketing goals for the coming year, and your goals are the outcomes you want to see— not the specifics of how you will do the marketing. If you are like many, you assign your dental marketing to a staff member and ask your … Continue Reading »
The Backbone of Your Dental Practice
By Susan Kulakowski, Director of Practice Enhancement The hygiene department is the backbone of the dental practice and should be at least 33% to 40% of overall practice volume. An effective recare system is the heart of a dental practice. Many practices think their hygiene departments are effective simply because their hygienists are … Continue Reading »