State-of-the-Moment Business & Marketing Strategies for Dentists

You are invited to register for our free 2-hour CE course at Yankee Dental Congress, Saturday, January 31, 2015 at 10:00 AM, BCEC Exhibit Hall Floor, Classroom J     Amol Nirgudkar, CPA, CGMA, CEO and Founding Partner of Dentist Profit Systems LLC will present: State-of-the-Moment Business & Marketing Strategies for Dentists   “I am … Continue Reading »

A Guide to Dentist Online Exposure in 2015

DEO—Dentist Exposure Optimization We think of Search Engine Optimization (SEO) for dentists differently in 2015 than we did in 2013 or even at the beginning 0f 2014. In fact, we now think in terms of DEO—Dentist Exposure Optimization.   More than ever, a healthy online presence and a story about you and your practice is … Continue Reading »

The Exceptional Dental Practice

By Guest Blogger M. William (Bill) Lockard, Jr., DDS, author of The Exceptional Dental Practice – Why Good isn’t Good Enough   “Good is the enemy of great.” ― Jim Collins    “The exceptional dental practice is based on values with a purpose driven-vision to create a life of meaningful service by helping people improve their quality … Continue Reading »

A Guide to Dentist SEO in May 2014

Dental SEO

We think of Search Engine Optimization (SEO) for dentists differently in 2014 than we did in 2012 or even at the beginning 0f 2013.   More than ever, a healthy online presence is a priority for any growing dental practice. This is because 98% of consumers use on-line searches to research local services and their … Continue Reading »

A Guide to Social Media for Dentists

A Guide to Social Media for Dentists The number of venues for marketing a business or a brand has grown exponentially, yet experts still agree that the most reliable form of advertising is word-of-mouth. People will trust the recommendations of the people they already know far more often than they will trust an ad on … Continue Reading »

Old Wisdom, New Marketing

This week, Dentist Profit Systems’ CEO, Amol Nirgudkar, CPA, CGMA peppered followers with posts about branding your business with exceptional experiences and emotional appeals. In my favorite, he said, “Business innovation is not limited to offering new services or products but also about offering what you do in distinctively creative and personalized ways. You are … Continue Reading »

What are your 9 dental marketing goals for 2014?

If you’re like most dentists, you have a list of dental marketing goals for the coming year, and your goals are the outcomes you want to see— not the specifics of how you will do the marketing.   If you are like many, you assign your dental marketing to a staff member and ask your … Continue Reading »

Google’s Hummingbird Changes Dentist SEO

Dentist SEO and Google’s Hummingbird Google’s latest search engine algorithm, Hummingbird, changes the game plan for search engine optimization (Dentist SEO). With the goal of answering the question you have in mind, Hummingbird approaches queries in a new and intelligent way. To do this, it looks at the combinations of phrases you use and intelligently … Continue Reading »