By Guest Blogger M. William (Bill) Lockard, Jr., DDS, author of The Exceptional Dental Practice – Why Good isn’t Good Enough “Good is the enemy of great.” ― Jim Collins “The exceptional dental practice is based on values with a purpose driven-vision to create a life of meaningful service by helping people improve their quality … Continue Reading »
Value proposition
Creating Learning Moments for Your Dental Patients
By Guest Blogger Richard A. Green, DDS, MBA, Director Emeritus of the Business Systems Development Department of The Pankey Institute, (Rich@EverGreenConsultingGroup.com) This begins a series of articles presented by guest bloggers with your development as a standout Artisan Dentist in mind. Creating learning moments for your dental patients will advance their … Continue Reading »
The Gifts Dentists Should Give to Increase their Value
When it comes to dentistry with a large investment at stake, it’s common for patients to reflect on treatment options and even to get second opinions — but, in the end, not select the least expensive dentistry. Why? It’s not about the fee as much it is about the value-to-fee ratio. So, just what … Continue Reading »
Profitable Niches in General Dentistry
You may now order Profitable Niches in General Dentistry by Amol Nirgudkar. Amol Nirgudkar’s book (in both print and e-book form) provides dentists with reasons and clear, proven strategies for envisioning, training, equipping, promoting and delivering a number of special niche services within their general dentistry practice: *Cosmetic Dentistry *Dental Sleep Medicine *CEREC … Continue Reading »
Old Wisdom, New Marketing
This week, Dentist Profit Systems’ CEO, Amol Nirgudkar, CPA, CGMA peppered followers with posts about branding your business with exceptional experiences and emotional appeals. In my favorite, he said, “Business innovation is not limited to offering new services or products but also about offering what you do in distinctively creative and personalized ways. You are … Continue Reading »