A Guide to Dentist Online Exposure in 2015

DEO—Dentist Exposure Optimization We think of Search Engine Optimization (SEO) for dentists differently in 2015 than we did in 2013 or even at the beginning 0f 2014. In fact, we now think in terms of DEO—Dentist Exposure Optimization.   More than ever, a healthy online presence and a story about you and your practice is … Continue Reading »

A Guide to Dental Practice Websites

A lot of dental practice websites are changing. They are moving away from dark backgrounds and static content into mobile-ready formats with changing promotions, news briefs and images. A growing number have WordPress blogs associated with them, and dentists are using these blogs and their website pages to showcase knowledge, opinions, explainer videos, personality, and … Continue Reading »

A Guide to Social Media for Dentists

A Guide to Social Media for Dentists The number of venues for marketing a business or a brand has grown exponentially, yet experts still agree that the most reliable form of advertising is word-of-mouth. People will trust the recommendations of the people they already know far more often than they will trust an ad on … Continue Reading »

Profitable Niches in General Dentistry

You may now order Profitable Niches in General Dentistry  by Amol Nirgudkar.   Amol Nirgudkar’s book (in both print and e-book form) provides dentists with reasons and clear, proven strategies for envisioning, training, equipping, promoting and delivering a number of special niche services within their general dentistry practice:   *Cosmetic Dentistry *Dental Sleep Medicine *CEREC … Continue Reading »

Google’s Hummingbird Changes Dentist SEO

Dentist SEO and Google’s Hummingbird Google’s latest search engine algorithm, Hummingbird, changes the game plan for search engine optimization (Dentist SEO). With the goal of answering the question you have in mind, Hummingbird approaches queries in a new and intelligent way. To do this, it looks at the combinations of phrases you use and intelligently … Continue Reading »