The more connected our society has become, the more inclined we have become to share our experiences with everyone we know. Harnessing this growing trend to secure referrals into your practice will be a crucial piece of your practice growth strategy. Why not make your best customers into referral machines who spread the word about your practice amongst their friends and family?
THE DENTIST REFERRAL OPTIMIZATION (DRO) PROGRAM CONSISTS OF 7 COMPONENTS:
You will see how your 5-Star Reputation and Re-Engage activities come together and encourage social media “word-of-mouth” referrals from your patients, friends, family and co-workers. These referrals spread virally through the web, reaching individuals in your community who are looking for the best dentist in the area.
Social media makes it easy for you to stay in front of your patients and for them to share your web content with their friends. After the amazing experiences they have in your dental practice and DR.4™ reminders that it matters to you, your patients will want to post positive comments about your practice on Facebook, Twitter, Google+ and more social media outlets.
WEB APP REFERRALS
Our easy-to-use web apps will make it easy for any of your existing patients who visit your website to comment about their amazing experience. After you approve the comments and accolades, we re-purpose review content and syndicate it into the DR.4™ system, thereby increasing the visibility of your reviews and comments 10-fold.
TEXT ME REFERRALS
Follow-up text messaging and custom dental practice apps will put some fun into sharing the great experience that the patient had at your practice.
Fun promotions and incentives, made available to patients who want them, will be digitally delivered in a non-intrusive permission-based format.
ON HOLD PATIENT REFERRALS
Given the number of calls to your dental practice, patients may experience being put on hold at one time or another. With an effective and engaging on-hold messaging system, you can hold them for a brief period while promoting positive messages about the practice—including new services.
All of us respond to incentives and your patients are no different. Creating a thoughtful incentive program that allows your patient to refer their friends and family can significantly enhance your new patients. The approach is inherently multi-level, and each level adds a bigger list of prospects.