How to Adapt Your Dental Practice Website to Google’s Newest Algorithm to Gain More Patients
The New Pigeon Addition
Along with ongoing updates to Penguin, Panda, and the monumentally game-changing Hummingbird, Google’s latest search engine algorithm, Pigeon, forces dentists to adapt their websites.
The new Pigeon addition to the algorithm set approaches queries in a new and more intelligent way. To do this, it looks at the combinations of phrases you use that are relevant to natural search phrases that patients us and then associates them to find more specific answers.
Examples of natural search engine phrases are “cost of dental implants in Tampa” or “best sedation dentist in Atlanta”. Phrases can get much more detailed, such as “Invisalign versus braces cost”. Due to the advent of voice search on smart phones and Google search engine auto complete, these searches are taking place constantly by your prospective patients. Because these searchers have a high intention to invest in these services, paying attention to their word choices and combinations is important. You will want to show up in response to these searches early and often!
What to do: Posting answers to more specific questions that potential clients are keying into the search engine will help Google’s Pigeon and other algorithms listed above drive new patients to your website and other Web presence. Providing original content in those answers will help. You need to keep your content sounding natural, in your own voice, and at the same time, incorporating the words patients use when searching for dentists and dental services.
For best results, your website and blog need to be tied to your Google+ account. Uploading and sharing your videos on YouTube.com, owned by Google, also will help.
At Dentist Profit Systems, we improve your Dentist SEO with original stories and search-relevant based content that enhances you reputation, while answering patient queries. We employ landing page and blog articles that use more specific headlines and include long descriptive phrases with keywords to better define the unique context and distinguishers of your practice. We add videos and even info-graphics. We are always looking for ways for search engines to find you with original, wider topic coverage in your area of expertise and for those seeking what you offer in your geographical location.
Google’s search engine algorithms will constantly change, and we will be staying on top of latest changes. The latest focus of Google on specific location can be used to the dentist’s advantage to attract patients geographically close to the practice.