By Guest Blogger M. William (Bill) Lockard, Jr., DDS, author of The Exceptional Dental Practice – Why Good isn’t Good Enough “Good is the enemy of great.” ― Jim Collins “The exceptional dental practice is based on values with a purpose driven-vision to create a life of meaningful service by helping people improve their quality … Continue Reading »
By Guest Blogger Richard A. Green, DDS, MBA, Director Emeritus of the Business Systems Development Department of The Pankey Institute, (Rich@EverGreenConsultingGroup.com) This begins a series of articles presented by guest bloggers with your development as a standout Artisan Dentist in mind. Creating learning moments for your dental patients will advance their … Continue Reading »
We think of Search Engine Optimization (SEO) for dentists differently in 2014 than we did in 2012 or even at the beginning 0f 2013. More than ever, a healthy online presence is a priority for any growing dental practice. This is because 98% of consumers use on-line searches to research local services and their … Continue Reading »
By Susan Kulakowski, Director of Practice Enhancement Doctor, Pass the Power! New patients are often introduced in dental practices via the hygiene department. Immediate needs are diagnosed quickly and presented chairside without a comprehensive examination and presentation of a custom designed treatment plan for complete care. Rather than a thorough treatment plan, … Continue Reading »
A lot of dental practice websites are changing. They are moving away from dark backgrounds and static content into mobile-ready formats with changing promotions, news briefs and images. A growing number have WordPress blogs associated with them, and dentists are using these blogs and their website pages to showcase knowledge, opinions, explainer videos, personality, and … Continue Reading »
A Guide to Social Media for Dentists The number of venues for marketing a business or a brand has grown exponentially, yet experts still agree that the most reliable form of advertising is word-of-mouth. People will trust the recommendations of the people they already know far more often than they will trust an ad on … Continue Reading »
When it comes to dentistry with a large investment at stake, it’s common for patients to reflect on treatment options and even to get second opinions — but, in the end, not select the least expensive dentistry. Why? It’s not about the fee as much it is about the value-to-fee ratio. So, just what … Continue Reading »
You may now order Profitable Niches in General Dentistry by Amol Nirgudkar. Amol Nirgudkar’s book (in both print and e-book form) provides dentists with reasons and clear, proven strategies for envisioning, training, equipping, promoting and delivering a number of special niche services within their general dentistry practice: *Cosmetic Dentistry *Dental Sleep Medicine *CEREC … Continue Reading »
By Susan Kulakowski, Director of Dental Practice Acceptance Encourage your clinical team to set the stage for case acceptance through “third party selling.” The sun rises and sets on great clinical assistants who are three steps ahead of the doctor, always properly set up and never leaving the treatment room for a forgotten instrument or … Continue Reading »
This week, Dentist Profit Systems’ CEO, Amol Nirgudkar, CPA, CGMA peppered followers with posts about branding your business with exceptional experiences and emotional appeals. In my favorite, he said, “Business innovation is not limited to offering new services or products but also about offering what you do in distinctively creative and personalized ways. You are … Continue Reading »
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