Why Dental Team Familiarity is Key to Performance

In December 2013’s issue of Harvard Business Review, Robert Huckman (professor at Harvard Business School) and Bradley Staats (associate professor at the University of North Carolina), reviewed studies on the benefits of keeping teams intact to optimize performance and the probability of highest success.   They reported that even though managers understand intuitively that team … Continue Reading »

What are your 9 dental marketing goals for 2014?

If you’re like most dentists, you have a list of dental marketing goals for the coming year, and your goals are the outcomes you want to see— not the specifics of how you will do the marketing.   If you are like many, you assign your dental marketing to a staff member and ask your … Continue Reading »