It’s the month we celebrate love, and just off the heels of Valentine’s Day, I thought I should think about the tendency of dentists to fall out of love with their profession. Being of the positive mindset, my thoughts kept trending towards wanting to answer the question: “How can dentists stay passionate about their … Continue Reading »
This week, Dentist Profit Systems’ CEO, Amol Nirgudkar, CPA, CGMA peppered followers with posts about branding your business with exceptional experiences and emotional appeals. In my favorite, he said, “Business innovation is not limited to offering new services or products but also about offering what you do in distinctively creative and personalized ways. You are … Continue Reading »
When dentists have a healthy respect for their dentistry and the fees that will provide excellent patient care: 1 They consistently offer the best dentistry to all patients. 2 Their staff members actively promote optimal dentistry. 3 They have a patient base filled with individuals who want the finest dentistry … Continue Reading »
In December 2013’s issue of Harvard Business Review, Robert Huckman (professor at Harvard Business School) and Bradley Staats (associate professor at the University of North Carolina), reviewed studies on the benefits of keeping teams intact to optimize performance and the probability of highest success. They reported that even though managers understand intuitively that team … Continue Reading »
If you’re like most dentists, you have a list of dental marketing goals for the coming year, and your goals are the outcomes you want to see— not the specifics of how you will do the marketing. If you are like many, you assign your dental marketing to a staff member and ask your … Continue Reading »
Dentist SEO and Google’s Hummingbird Google’s latest search engine algorithm, Hummingbird, changes the game plan for search engine optimization (Dentist SEO). With the goal of answering the question you have in mind, Hummingbird approaches queries in a new and intelligent way. To do this, it looks at the combinations of phrases you use and intelligently … Continue Reading »
By Susan Kulakowski, Director of Practice Enhancement Is the conversation in your dental practice setting the stage for case acceptance? Observations of dental practices indicate that most conversations between team members and patients are 75% social and 25% educational. Reverse that, and “magical” things begin to happen. It is important to make patients feel … Continue Reading »
Every time we told our DR.4 marketing vision to a dental practice, they became interested. Every time we tried our DR.4 systems on a new dental practice, they became sold. And, every time we measurably accelerated a dental practice’s new patient engagement, reputation, and income, our excitement and drive to help our … Continue Reading »
By Susan Kulakowski, Director of Pratice Enhancement The telephone is the most important instrument in every dental practice. It is your lifeline to the outside world. How it is handled impacts your success. It’s amazing how many dental practices still have voicemail answering like this: “Thank you for calling Dr. Jones office. … Continue Reading »
By Susan Kulakowski, Director of Practice Enhancement The hygiene department is the backbone of the dental practice and should be at least 33% to 40% of overall practice volume. An effective recare system is the heart of a dental practice. Many practices think their hygiene departments are effective simply because their hygienists are … Continue Reading »
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