By Susan Kulakowski, Director of Practice Enhancement Doctor, Pass the Power! New patients are often introduced in dental practices via the hygiene department. Immediate needs are diagnosed quickly and presented chairside without a comprehensive examination and presentation of a custom designed treatment plan for complete care. Rather than a thorough treatment plan, … Continue Reading »
A lot of dental practice websites are changing. They are moving away from dark backgrounds and static content into mobile-ready formats with changing promotions, news briefs and images. A growing number have WordPress blogs associated with them, and dentists are using these blogs and their website pages to showcase knowledge, opinions, explainer videos, personality, and … Continue Reading »
Contributed by Susan Kulakowski, Director of Practice Enhancement When I went into dentistry years ago we didn’t have intentional scheduling techniques. Rather, it was throw 30 names on a page and pray we make it through the day. We have come a long way with modern scheduling techniques. To provide better access to patient … Continue Reading »
A Guide to Social Media for Dentists The number of venues for marketing a business or a brand has grown exponentially, yet experts still agree that the most reliable form of advertising is word-of-mouth. People will trust the recommendations of the people they already know far more often than they will trust an ad on … Continue Reading »
When it comes to dentistry with a large investment at stake, it’s common for patients to reflect on treatment options and even to get second opinions — but, in the end, not select the least expensive dentistry. Why? It’s not about the fee as much it is about the value-to-fee ratio. So, just what … Continue Reading »
There’s nothing like a friendly smile to get the day going, and today patients and volunteers from across Florida experienced countless smiles and priceless moments. Above, Dr. Reza Iranmanesh greeted volunteers with zeal. FLA-MOM, a Large Undertaking. At 5:00 am, I entered the Martin Luther King entrance to the Florida State Fairgrounds in Tampa … Continue Reading »
By Susan Kulakowski Some dental practices have six broken appointments a month and others six a day! There can be a beautifully engineered schedule first thing in the morning and several phone calls later the schedule has fallen apart. 5 REASONS FOR BROKEN DENTAL APPOINTMENTS 1. Lack of Communication Regarding the Importance of the Next Appointment … Continue Reading »
You may now order Profitable Niches in General Dentistry by Amol Nirgudkar. Amol Nirgudkar’s book (in both print and e-book form) provides dentists with reasons and clear, proven strategies for envisioning, training, equipping, promoting and delivering a number of special niche services within their general dentistry practice: *Cosmetic Dentistry *Dental Sleep Medicine *CEREC … Continue Reading »
By Susan Kulakowski, Director of Dental Practice Acceptance Encourage your clinical team to set the stage for case acceptance through “third party selling.” The sun rises and sets on great clinical assistants who are three steps ahead of the doctor, always properly set up and never leaving the treatment room for a forgotten instrument or … Continue Reading »
It will probably be logical to start with the fact that each person has his own tastes and preferences here. So it was always. True, not everyone decides to express their opinion directly. Everything is easy enough to explain, if there is a desire from http://russianwoman4bride.net/uncategorized/Making-decisions-for-your-health-Cialis. Everyone is afraid to express their opinion simply because … Continue Reading »
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